Monetize

Trusted Retailer

KPI

100%

Open Rate

Cost

Lower CPA

Trust

Brand Safe

Volume

26B

Est. Shipments

Revenue

$25M

Generated For Clients

Logistics

Trackable Media

Leaders in Insert Media

With more than 25 years of experience, Generate is a leader in Insert Media. Generate helps brands activate Insert Media as a high-performing acquisition and monetization channel. Our campaigns tap into the continued explosion of home delivery and “buy-online-pick-up-in-store” (BOPIS) to create incremental revenue streams while enhancing customer experience.

We’re not just another agency, we’re your growth partner, built to help retailers and brands unlock new revenue streams and reach customers more efficiently.

Book a 30-min. Demo

Trusted by Major Brands

Featured Partner

Jump into a big brand tomorrow

Imagine your offer landing in the hands of consumers who are already excited about what’s next - dinner: Meal kits from HelloFresh, Factor, Green Chef and EveryPlate are delivered to millions of households each week, creating curated, high-touch moments that command attention. By including a targeted insert inside these meal kits, your brand connects with a highly engaged, purchase ready audience.

#1

America’s #1 Meal Kit

The most popular meal kit in the world. Shipping 1,000,000 boxes in the US each week.

🤯 +1B Meals delivered in 2024

🍽️ ~1.45MM active US customers per week

🥧 75% market share in the US

💅🏽 4 brands in the US Market: HelloFresh, Factor, Green Chef, EveryPlate

Schedule a 30-minute demo with our team to see how Insert Media can accelerate your customer acquisition.

Book a 30-min. Demo

HelloFresh Loves Generate

“Through Generate, we’ve seen brands thrive in the HelloFresh Perks program—driving strong engagement and new customer growth.”

— HelloFresh

HelloFresh is
always looking
for new Brand
Partnerships.

Let us help make the
connection.

Featured Partner

Two Ways to Engage

Advertise

1. Acquire New Customers At Scale

Insert Media lets brands “hitch a ride” in millions of trusted shipments for just $0.05–$0.08 per piece, a fraction of the cost direct mail or rising digital costs. Unlike digital, it doesn’t fight for attention in crowded feeds or risk adjacency to questionable content. Instead, inserts reliably reach consumers in a clutter-free environment, an economical, high-impact alternative to crowded online channels.

✅ 100% Open Rate

✅ Lower Cost Per Acquisition

✅ Zero Postage Cost

✅ Brand-Safe environment

Learn More About Advertise

MONETIZE

2. Monetize Every Box You Ship

Retailers and DTC brands who ship high volumes can monetize unused real estate inside their shipments. We handle advertiser acquisition, creative, printing and logistics so you can generate incremental revenue with no additional resources.

✅ New Revenue Stream

✅ Offset Shipping Costs

✅ Seamless Operations

✅ Brand-Safe Advertisers

Learn More About Monetize

Advantage

Why Generate?

At Generate, growth isn’t guessed, it’s Pinpointed. Our proprietary Pinpoint Database combines years of campaign performance, vertical benchmarks, and retailer insights into a single intelligence engine. It shows us which offers work, where, and why so we can optimize budgets faster, scale smarter, and deliver higher ROI. Paired with exclusive retailer partnerships, proven Insert Media expertise, and first-to-market innovations like shipping-label ads, Pinpoint powers win-win programs that unlock new revenue and acquire customers at scale.

Market Coverage

USA + Canada

Deep Query + Filtering

Response Rates

Costs

Demographics

Retailers

25 Years Experience

With 25 years of experience, we bring the grit and instincts forged before digital took over, combined with today’s cutting-edge tools, data, and technology. It’s old-school hustle meets modern marketing intelligence.

Pinpoint Precision

Generate brings unmatched historical intelligence to every campaign. With years of performance data across retailers and verticals, we know which insert formats, offers, and creative executions drive the strongest results.

Full Transparency

No spin. No guesswork. We’ve seen it all, and we know how to cut through the noise. With Generate, you get straight answers and clear communication, every step of the way.

Exclusive

Looking For More ways to Monetize your shipments?

Check out Label Boost

Learn More

FAQs

Insert Media involves placing printed ads; such as package inserts, catalog blow-ins, or statement inserts – into shipments, envelopes, catalogs, or billing statements of other brands.

Package inserts, especially in fulfillment packages, are typically much less expensive than direct mail (around 10% of postage cost), highly targeted, and often yield better ROI.

If your monthly package volume is under ~25,000, you can still participate through insert swaps with non-competing brands to meet minimum thresholds.

Effective campaigns include elements like unique promo codes (kill codes), QR codes, URLs, or phone numbers to measure performance per program.

It can be done in under a month, but expect about 2 months lead time for newcomers; including brand approvals, printing, and shipping arrangements—before your inserts can go live.

Most inserts are sized at 5.5” × 8.5”, or smaller depending on the program restrictions.

Single Sheet, and Hangtag Formats are most common.

Brands hosting third-party inserts monetize their package space; earning high-margin, recurring revenue with minimal additional effort.

Advertisers benefit from highly targeted audiences, lower costs, measurable ROI, and an implicit endorsement from the host brand.

Insert media offers massive scale, with more than 1.75 billion touchpoints available each year.

Launch with statistically valid test quantities across multiple categories based on your target audience to pinpoint high-return opportunities prior to broader rollout.

Yes. Generate can handle planning, printing, fulfillment, attribution, and analysis, simplifying campaign execution.

Absolutely. Generate positions insert media within a broader multichannel mix (shared mail, print, podcasts) for amplified reach and effectiveness.

When leading shave brand Harry’s tested insert media, it started with about 7 million impressions. Over the next few years, it scaled to more than 90 million impressions while meeting or beating customer acquisition and lifetime value goals. Insert media has delivered 575 k+ new customers and more than 780 million inserts distributed. By integrating with other media programs and developing proprietary placement opportunities, Harry’s achieved a 13× expansion of its insert program.

WHAT IS
INSERT
MEDIA?