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A New Way to Advertise on Every Label

Introducing Epson Label Boost.
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Transform Your Shipping Labels into Marketing Machines

Most shipping labels are plain black and white and do nothing after they leave your warehouse. Epson Label Boost™ software changes that by adding full-color marketing promotions to the label itself. Integrated with Epson ColorWorks inkjet label printers and Windows-based workflows, Label Boost lets you colorize and customize labels based on order details. You can turn every label into a coupon, product teaser or QR code that links customers to your latest promotion.

What is Label Boost?

Label Boost is a software plug-in that intercepts your print job, customizes the label with marketing content and prints a single label containing shipping, regulatory and promotional information. By printing full-color coupons, offers or safety information directly on the label, Label Boost helps increase customer engagement and reduce material costs.

Label Boost Dynamic customization options include:

Add coupons, artwork, product photos or QR codes linking to special promotions.

Your offers are presented alongside respected household brands in curated shipments, ensuring you reach consumers when they’re receptive and engaged.

We match your ads to the right audiences, by interest, demographic and purchase behavior, so every insert is relevant and compelling.

You’ll receive detailed reporting on the campaign, giving you the data you need to measure success and optimize campaigns.

From campaign planning and creative development to production and logistics, our team handles the details, letting you focus on your core objectives.
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Benefits of Label Boost

Promote Your Products

Offer discounts, introduce new products, refer-a-friend incentives, seasonal or in-store event announcements.

Sell Ad Space

Generate incremental revenue by selling ad space on your labels. Advertisers pay a media rate to ride along.

Streamline Operations

Consolidate shipping and regulatory labels into a single full-color label. Label Boost eliminates secondary labels and reduces waste.

Create a New Revenue Stream

By combining marketing content and regulatory information, you can sell advertising and recoup label/printing costs.
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Ready to Get Started?

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Work with us to unlock the full potential of Insert Media, whether you’re looking to reach new customers or generate incremental revenue.

Sandra Roscoe

Managing Director,
Generate

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New to insert media? Download our comprehensive guide to learn the fundamentals of this channel. The guide covers strategy, creative best practices and case studies so you can hit the ground running. The booklet distills 25 years of experience into practical insights to help you harness this growing offline channel.
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